Senior people, not just advice.
A network of senior practitioners, not a bench of consultants.
Every name on this page has led the function they now advise on — inside a government, a bank, an energy operator, a hospital system. That's the entire premise of Sam & Co: you get the person who's done it, not a framework about it.
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Meet the team
Tolulope Samuel
Co-founder, Managing Partner, Government, Banking & Finance
Business transformation and strategy executive with over 18 years of experience advising C-suite leaders.
Obaid Ali
Partner, Enterprise Transformation & AI Strategy
Strategic transformation leader with over 14 years of experience delivering enterprise programs across Canada's major banks and public sector.
Arsalan Nayyar
Senior Partner, Strategy & Major Program Delivery
Nearly 30 years of advisory experience across Life Sciences, Manufacturing, Public Sector, and Emerging Technology.
Ade Fakoya
Co-founder, Managing Partner, Automobile, Healthcare & Financial Services
Transformation and strategy execution leader with 20+ years of experience delivering complex business and technology initiatives.
Marina Andrusik
Partner, Program & Portfolio Management
Over 19 years of experience in business transformation and operational excellence across global financial institutions.
Ahmed Azzam
Partner, Enterprise AI, Intelligent Operations & Supply Chain
Technology executive and entrepreneur with over 20 years of experience leading enterprise transformation and AI-enabled innovation.
Damilare Alade
Partner, Branding and Digital Marketing
Creative executive and digital marketing leader driving brand growth, digital transformation, and creative execution.
Graham Stephens
Partner, Food, Franchising & Retail
Technology and transformation leader aligning business strategy, digital delivery, and high-performing teams to drive measurable results.
Ivan Sulev
Partner, Technology Infrastructure & AI
Strategic leader driving major programmes, innovation, governance, and sustainable business and societal impact.
Services & Solutions
Four ways we work with you
Every engagement is scoped around a real business outcome — from a single facilitated session to a multi-year transformation program.
Strategic Advisory
Direct counsel to executive teams and boards on strategy, structure, and high-stakes decisions.
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Business Transformation
Hands-on delivery support that carries a change program from design through to adoption.
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Leadership Development
Practical leadership and capability-building programs designed around your team's real work.
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Product Delivery
Structured working sessions that turn executive offsites and planning cycles into decisions.
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Want to work with a specific partner?
Tell us the problem and we'll match you with the right person on the team — or book a consultation and we'll figure it out together.